A successful e-Commerce solution places your customers in the center of an experience and provides them with a meaningful interaction. These interactions should be based on well planned activities, personalized marketing messages, and integrated messaging consistent with your brand. Managing that front-end experience requires seamless back-end connections and the power to make changes based on research that drives measurable results.
Atech’s e-Commerce team, with consultants having more than nine years of WebSphere Commerce implementation experience, works with many of the top retailers, manufacturers, telecoms and distributors in the country. Our process and iterative delivery approach solves problems such as cart abandonment, low sales and conversion rates, and inconsistent traffic from poor brand messaging.
Why WebSphere Commerce?
With awards and consistent top rankings in e-Commerce solutions from Gartner, Forrester, and AMR Research, IBM WebSphere Commerce continues to maintain its leadership position in the e-Commerce space.
IBM WebSphere Commerce is designed to enable deployment and management of multiple e-commerce sites through a single, unified platform, thereby maximizing performance, scalability and adaptability. With the latest v7 release, IBM released a new Web 2.0 storefront for both the B2C and B2B store models. Also newly added are capabilities to track and analyze cross-channel behavior to gain insight for sales and interactive marketing - increasing conversion rates, basket size and return visits. The latest enhancements extend search functionality, protect credit card information, ensure compliance to the latest Payment Card Industry (PCI) security standards, and advances integration with Social Media providers.
Key Product Benefits
- Precision Marketing (Ascendant Technology co-authored RedBook) [direct link]
- Multi-channel integration (online, kiosk, mobile, call center)
- Ability to handle different business models (B2B, B2C, B2B2C)
- Extensive marketing and merchandising capabilities
- Personalized content and pricing
- Scalable and reliable platform
- Content management integration
Solution Accelerators
- Ascendant Technology Catalyst For Commerce
- Social Commerce
- Rational Automation Framework for WebSphere (RAFW)
- CrossView Web Store
- Enterprise Blue powered by CrossView
Key Offerings
- Catalyst for Commerce
- Dynamic content integration
- Social Commerce Strategy and Implementation
- e-Commerce Strategy
- Technical Analysis and Design
- Commerce Health Check
- Development and Implementation
- Multi-Channel Integration
- SOA Integration
- Usability / Creative Services
- SEO/SEM Services
- Site Analytics Analysis
- Performance Tuning & Testing
